This is an example of mega menu dropdown. You can edit it from admin panel -> HTML Blocks -> Menu shop.
All these pages are not included with a dummy content. You can configure your shop page as you need in Theme Settings -> Shop.
ColourPop Exes and Oh’s Eyeshadow Palette ($16.00) is a new, Ultra-exclusive palette that features 12 shades. I believe Know Better and Smitten are new, while the rest have been released across past palettes from the brand.